Continuation of my interview with Amy Carroll on building a successful platform. In Part 2: find your platform in community. Cheri: So, the secret to building a successful platform is becoming a speaker for Proverbs 31 or another major ministry. Right? Amy: Well, I can’t deny that being a speaker for Proverbs 31 grew my platform exponentially without me doing anything. That’s just the reality. However, as I found when I released my own book it’s not really enough, because the … [Read more...]

It sounds so simple, doesn’t it? Create a fabulous freebie. When someone gives you their email address, you give them your fabulous freebie. Everyone lives happily ever after. Sadly, there are many ways this process can go south. (I know because I’ve made pretty much every mistake possible.) Do any of these feel familiar? Which of these common lead magnet* issues feel familiar for you? ___          I don’t really understand what a lead magnet is. ___          I feel spammy … [Read more...]

God’s given you a message, and you want to steward it well. Which means that you need to get people’s attention. But the very idea of self-promotion makes you gag. How can you pitch your concept without seeming self-serving? Great question! A Tale of Two Pitches Grit ‘n’ Grace, the podcast Amy Carroll and I co-host, receives unsolicited pitches every week. The vast majority fall squarely into the self-serving category … and trash folder. But every now and then, a … [Read more...]